Pyth Pro currently serves institutions and exchanges. The product lineup is clear:
- Pyth Crypto (free, 1s, crypto only)
- Pyth Crypto+ ($5,000/mo, 1ms, crypto)
- Pyth Pro ($10,000/mo, 1ms, full cross-asset with redistribution and enterprise support)
- Pro X extends this further for exchanges specifically
The one case where Pyth Pro reaches individual users today is the Polymarket subscription at $99/mo - but that’s scoped to a single use case around equities and commodities resolution. The Pyth Pro MCP server for AI agents opened another door, giving AI tools direct access to Pyth data. Both are purpose-built and narrow.
Outside of these, an individual who wants cross-asset Pyth data - crypto, equities, FX, commodities from one source- has no path below $10,000/mo. There’s nothing to buy.
The demand side is already here. Individual developers and traders are building their own AI-powered tools every day - trading bots, portfolio dashboards, prediction models, cross-asset agents. These tools need reliable price data across asset classes. Most people building them are pulling from free APIs that are slow, unreliable, or limited to crypto. They would pay for institutional-quality data at an accessible price point. The market exists, Pyth just doesn’t have a product in it.
Proposal
Introduce Pyth Pro Individual - a self-serve subscription tier for individual users. Full cross-asset access to the Pyth catalog, 1ms update speed, tiered by the number of price feeds a user can subscribe to simultaneously. No redistribution rights. No enterprise support.
| Tier | Simultaneous Feeds | Price |
|---|---|---|
| Starter | ~20 | TBD |
| Builder | ~100 | TBD |
| Power | ~500 | TBD |
The tier structure and feed counts above are rough and intended as a starting point for discussion, not a final specification. The right breakpoints and pricing require input from Douro Labs on per-user infrastructure costs and should be shaped by community feedback and economic viability.
Why feed count as the gate
Feed count is what scales infrastructure cost. It’s also what naturally separates individual use from institutional use. Someone running a 30-asset portfolio tracker or an AI agent covering their watchlist doesn’t need 3,000 feeds. An exchange running liquidation engines across every listed market does. The use cases don’t overlap, so the products don’t compete.
Why this doesn’t cannibalize existing tiers
Institutions pay for redistribution rights, enterprise support, and unlimited scale. None of that is included here. A Crypto+ or Pro subscriber is a business distributing Pyth data to its own users or running production infrastructure with SLA requirements. An individual subscriber is one person pulling feeds into a personal tool. Different user, different product, clear line.
Revenue and token utility
This is a net-new revenue stream from a market Pyth doesn’t serve today. Revenue would flow through the existing CO-PIP-9 framework. Under CO-PIP-104, distributions are already being made in PYTH - individual subscriptions could follow the same model, with payments accepted in both stablecoins and PYTH. Accepting PYTH creates direct buy pressure and token utility from an entirely new user segment. Stablecoin support keeps the barrier to entry low for users who aren’t yet holding PYTH. Even modest adoption - a few thousand individuals - adds meaningful recurring revenue on top of institutional subscriptions.
Open questions
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Douro Labs input on infrastructure cost per individual user and viable price points
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Self-serve billing and onboarding infrastructure requirements
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Rate limiting and abuse prevention to ensure individual accounts aren’t used as institutional workarounds
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Optimal tier breakpoints and feed count thresholds
Ready to sign up! 